Kidsbeer

Kidsbeer or “Kodomo no biru” is Guarana-based soft drink for children presented more like a beer than a soda. Since the owner of Asaba restaurant gave this beverage the name of Kidsbeer the sales skyrocket to 75,000 bottle a month. I think this is a weird concept as the legal age for Japanese to drink alcohol is 20 years old, it push kids to use to drink something they know as beer and may conduct to alcoholism.
In another hand drinking beer after work with colleague seems to be a kind of cultural thing in Japan. As I can see every night, lots of Japanese workers go to the restaurant after work and drink beers to relax from their hard day work. In addition the will of children to imitate their parent show why such a kind of product can reach such a number of bottles sold.
In France, we have a product that use the same concept; a non-alcoholic beverage for kids, that is an imitation of an alcoholic one. Champomy is a apple-juice based soft drink that is a imitation of the famous French Champagne. Maybe this situation is different than kidsbeer because Champagne in France is a cultural product known around the world; it is a way for children to discover this traditional drink without alcohol.